Why I Write One Sentence Emails On My iPhone
by Dan Shipton in Apps and Mobile, 31 May 2012
Technology has made many great strides during my lifetime – from connecting people on opposite sides of the world to making it really, really easy to reserve a table without having to place a phone call. One new arena technology is starting to explore is the importance of context to end-users.
For example, I’ve noticed lately how efficiently I work through an overflowing inbox when I’m using my phone. Mobile phones are not an email-friendly medium – it’s hard to type naturally with only thumbs (although, some people have adapted well), the touch-screen keyboard is less accurate than a computer keyboard, and the relatively small window makes reading (and re-reading) my work less easy. And so I give myself permission to be succinct, responding with a few lines at most, cutting straight to the chase.
When I sit down to my desktop to work through my email, however, it’s a completely different experience. I feel like every email deserves to be a lengthy literary masterpiece, thoughtfully crafted, well-formatted and meticulously edited. Emails that could be answered quickly take minutes. Emails that need extra attention get stuck on the back burner, waiting for that magical day when I have enough time to say everything perfectly.
But when I open that same attention-needing email on my phone, I’m suddenly constrained by the small keyboard and my thick thumbs. So I respond, quickly, clearly and with brevity. Problem solved! My correspondents don’t seem to notice or care where my email was composed. And for me, it feels like a weight off my shoulders.

Email is email, no matter how I access it. But in one situation, I feel stressed and burdened by the responsibility, and in another, I feel free to be efficient. The only thing that has changed is the context. It leads me to wonder: What can desktop email clients learn from their mobile counterparts?
It also serves as a reminder to me of how important it is to consider users’ expectations and experiences across multiple media platforms when building software. Desktops and mobile devices may access the same information, but they are not alike. Each has a different feel and a different set of constraints. How does that affect the end product?
I hope we can one day start leveraging context to change user expectations on purpose. And I hope that day comes soon.
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I must admit that laziness isn’t a good excuse for brevity. I too prefer short message responses but am training myself to do so on all mediums.
What I can’t stand is the default iOS signature line some use as cover for their incoherent emails.
Tej Dhawan , 31 May, 01:01 PM
agreed
(sent from my iPhone)
Mike Ferrari, 31 May, 03:50 PM
What can desktop email clients learn from their mobile counterparts? – This would be dishonest, but how about just adding “Sent from my iPhone” to emails you want to be brief with? Would that put you in the mindset?
Danny Schreiber, 1 June, 09:03 AM
@Danny – It truly a shift in your mindset. The medium feels artificially constrained which makes our brains attack the problem from a different angle.
I also see this when we design for a mobile device versus the desktop. A big blank page is much more intimidating than a small little rectangle. I think this is one of the big reasons why folks have been going “mobile first.” The permission to focus is baked into the medium.
I wish it was easy as slapping “Sent from my iPhone” though!
Dan Shipton, 1 June, 09:10 AM
@Dan – Tried to approach it from this angle – https://twitter.com/biz/status/207641967625121792 – but clearly it’s not that simple :)
Danny Schreiber, 1 June, 09:15 AM
@Danny – Maybe the answer is to kill email. Switch to iMessages and texting. That would certainly be the pencil equivalent! And I certainly don’t mind the realtime aspect to it.
Dan Shipton, 1 June, 09:25 AM
I love attacking emails on my phone.
I think shortmail (https://shortmail.com) is pretty much trying to replicate that quick-and-short perspective we have on mobile email, but for the desktop.
Shane Reiser, 16 August, 11:49 AM