Use Brain Crack With Caution

Ze Frank describes brain crack as the ideas that float around in your head collecting untouchable mystique over time. To combat the addiction he said:

“When I get an idea, even a bad one, I try to get it out into the world as fast as possible, ‘cause I certainly don’t want to be addicted to brain crack.”

BitMethod agrees with Ze and actively take steps with our Labs program to encourage the team to put a “rough draft” of their idea into code. Some of our Labs projects like Lite Weight and Eat Sleep have even turned into real products. However, one downside of doing many side projects is figuring out when to axe them. We are still working on that!

Are you addicted to your ideas? How do you combat the addiction?

About the author: Dan co-founded BitMethod in 2009. The company was born and grew through his stewardship of Impromptu Studio, Des Moines’ first coworking community. Dan entered the startup world right out of college and hasn’t looked back. He’s one thesis short of an MS in Human Computer Interaction and has worked in application development and virtual reality for 10+ years.

Reach out to Dan Shipton at dan@bitmethod.com